#CULTUREWORKING with Brandi Baldwin - Rana, PhD

1. How did you get involved in the creative and cultural sector?

I grew up right outside of Washington, DC and was always a few minutes away from historical museums, art festivals, and cultural communities. Being raised by a single mother we were always on a limited budget. My mom would find low-cost events around the city to expose me to the arts. I was officially bitten by the “artistic bug” around the age of 8 and haven’t looked back since! Many people don’t know that I’m a classically trained violinist with over 20 years of experience. I grew up doing tap, jazz, and ballet. When I moved to Philly over 15 years ago to attend college at Temple I was the president of the step team. I love experiencing and participating in performing arts in any form or fashion. Professionally, I’ve been able to channel my artistic interests into the work I do in organizational and professional development. As a consultant, I’m always wearing different “hats”. One day I’m the “counselor” and another day I’m the “coach”. I love to perform in this professional way, as I’m supporting our clients.


2. What’s the future of arts & culture of Philadelphia?

I can’t wait to see how millennials will influence the art and culture scene of Philadelphia. My hope is that our younger generations can engage more purposefully with the arts and culture scene in Philly through the use of technology. How can we use technology to share arts and culture with the next generation? That’s what I’m excited about. Arts plus culture plus tech…what gets better than that!


3. When exploring the arts in Philly, what’s your one must-see?

Street performing! I love a good marching band, drill team, dance squad, or anything where young people are expressing themselves in a culturally authentic way. I love seeing performers in the subway too. Or that random man on a corner on South Street playing his guitar. That’s what I love to see. If you want to really get a feel for the arts and culture scene in Philly, look around you. There’s culture and art at every turn.


Elizabeth Sytsma