Photo by Corinne Kutz on Unsplash

Branding + PR 101: Building the Fundamentals

Tuesday, Feb 25, 2020
5:30pm 7:00pm

Creatives, optimize your brand and press opportunities for 2020.

CultureWorks and Philly PR Girl are partnering for Branding + PR 101: Building The Fundamentals. 

Do you want to grow your business and gain more press opportunities around your work? Of course you do! Let's start at the basics and learn by providing an overview of branding and public relations.

After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your brand and have deeper insight into what other brands are doing right or wrong.


  • Deeper understanding of brand strategy and pr. 

  • How to best use digital media for your work. 

  • Common pitfalls of branding/pr and how to avoid them 

  • Define your brand.

  • Connect consumers to your brand.

Workshops are open to all. Please RSVP in advance as sessions are capped around 20 and tend to fill quickly.


$5 for CultureWorks members. $10 for the public.

CultureWorks is committed to providing accessible programs, events, and services. Our space is wheelchair accessible with a gender-neutral, accessible bathroom. Please contact us via the email link below regarding additional accommodations - and we’ll do our best to assist.


CultureWorks is a management commons for arts, heritage, and creative communities — a platform of space, human capital, and services to help artists not only survive, but flourish. With more than 200 members, including 100+ fiscally sponsored projects, they provide equitable access to management resources for both individuals and organizations, the makers and preservers of culture.